Launch products that get noticed — AI launch system
The complete launch system from positioning to Product Hunt #1
$15K product launch agency
$15K+ per launch
Free
About
A complete product launch system that takes you from strategy through post-launch analysis — covering positioning, content creation, email sequences, social campaigns, press outreach, and Product Hunt optimization. Not a checklist. A system that produces every asset you need to launch.
The system starts with a strategy interview that defines your launch type, goals, and audience. The Positioning & Messaging prompt uses the April Dunford framework to nail your positioning. From there, every downstream prompt generates ready-to-publish content — landing pages, email sequences, social posts, press releases, and a complete Product Hunt submission.
Built from 30+ successful product launches including multiple Product Hunt top-5 finishes. Every prompt produces output that's immediately publishable, not a rough draft that needs heavy editing.
What makes this different
- Full-stack launch system — from positioning through post-launch analysis, not just one piece
- Product Hunt optimization — specific playbook for PH launches with day-of timeline
- April Dunford positioning — proven framework, not generic "what makes you different" questions
- Platform-native social content — each post is formatted for the platform's algorithm and culture
What’s included
- 8 production-ready AI prompts (strategy builder, positioning, content generator, email writer, social campaign, press outreach, Product Hunt optimizer, post-launch analyzer)
- 4 reference frameworks (launch timeline, messaging hierarchy, channel checklist, metrics dashboard)
- Platform setup guides (Claude Projects, Custom GPTs)
- OpenClaw-compatible SKILL.md for autonomous agent execution
- Step-by-step quickstart guide
The system — 8 prompts
Launch Strategy Builder
Structured interview producing launch type, goals, KPIs, audience segments, channel strategy, timeline, and risk assessment
Positioning & Messaging
April Dunford positioning framework with messaging hierarchy, benefit statements, and competitive differentiation
Launch Content Generator
Landing page copy, blog announcement, changelog entry, help docs, and internal launch brief
Email Announcement Writer
5-email launch sequence from teaser through last-call with subject lines and timing
Social Launch Campaign
Platform-native launch content for Twitter/X, LinkedIn, Reddit, Hacker News, and Indie Hackers
Press & Outreach Writer
Press release, media pitch, influencer outreach, partnership copy, and media list framework
Product Hunt Optimizer
Tagline, description, maker comment, hunter outreach, upvote campaign, and day-of timeline
Post-Launch Analyzer
Performance analysis, channel attribution, feedback synthesis, and next-launch improvement plan
Frameworks
Launch Timeline Template
Week-by-week launch timeline with milestones and owners
Messaging Hierarchy Canvas
Structured template for building headline-to-proof messaging
Channel Activation Checklist
Pre-launch, launch day, and post-launch checklist by channel
Launch Metrics Dashboard
KPI tracking framework with benchmarks by launch type
Tools
- Claude, ChatGPT, or any LLM
- Product Hunt account (free — required for PH launches)
- Twitter/X account (free — primary launch amplification channel)
- Mailchimp, ConvertKit, or any email platform (for launch sequences)
- Canva or Figma (for launch visuals)
- Google Analytics or Mixpanel (for launch metrics tracking)
- Notion or Google Docs (for launch briefs and collaboration)